You run to your computer, open up a new document and prepare to type. But you’re stuck. All of the words that were flowing before are gone. Each sentence you type feels more forced than the previous one.
No one’s going to read this, you think. So you stop.
And it seems counter intuitive to narrow in on a specialty when you want to appeal to as many people as possible. This is the reason our services pages are three pages when they only need to be one. It's hard to force yourself to focus only on certain aspects of who you are when you know how much more you have to offer.