It used to be that you could post anything and everything about your business on your site. Now you must make a strategic decision on what content is most relevant for your website, what you send out in your newsletter and/or blog, and what belongs in more targeted client inquiry materials.Read More
You’ve got to stop focusing on being busy and focus instead on being productive. It doesn’t matter if you’re spending your time doing something that doesn’t lead to a result (hint hint: consuming too much online content).Read More
We’ve all had those situations when we’re about to pitch something at a price we’ve never pitched. Or we have the client who we don’t think can afford our services but we really want to work with them. So at the last minute we lowball ourselves.Read More
Whether you’re an online business or brick and mortar, the words on your website are attracting and repelling prospective customers.
This is a good thing. In fact, professional copywriters do this on purpose.Read More
I'll admit it, though. I've caught myself on more than one occasion asking my husband to take my photo for a planned Instagram post or taking consult calls inside the rental while everyone else is poolside on vacation. And yet, what I'm seeing is that this is nowhere near the level of effort needed for an "empire" business.Read More
I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.Read More
We all want to feel like we have the big idea that no one else has thought of. Because obviously that's the spot most powerful business plans originate from.
But pause for a second and think about Uber, StitchFix, and Netflix.Read More
Your brand is so much bigger than your logo. It’s bigger than your website. It’s bigger than the blog posts that you write. And it’s even bigger than the services or packages that you offer to your clients.Read More
Today's post comes from one of my amazing subscribers. Adriana from Argentina: I find it difficult to communicate my project without feeling like an imposter because of my lack of qualifications...and doing branding for my project that at the same time is going to be a novelty in itself.Read More
Money is the scariest and most exciting part of running your own business. That’s why we get so hung up on the dollars and cents. Whenever we’re venturing into something new – whether it’s offering a new service or raising our prices for existing clients – we start to ask ourselves:Read More
Contact forms – or client inquiry forms – are one of the easiest things to post on your website. Squarespace and Wordpress have a one-click contact form builder. These things are so easy to include that we tend to give little thought to the strategy behind the form.
So we slap up a few questions that would be good to know when someone first reaches out. Things like…Read More
Answering these personal questions about your clients can be useful in particular instances.
But creating a persona named Lisa who loves to drink margaritas and just got engaged isn’t going to help you write copy that convinces her she needs to invest in your services.Read More
You're meeting a friend of a friend for the first time. "Sally meet Aliya. Aliya meet Sally."
I'll throw down twenty bucks on the bet that the first question out of the gate is, "So what do you do?" Surprisingly people almost always fall into two categories:Read More
You run to your computer, open up a new document and prepare to type. But you’re stuck. All of the words that were flowing before are gone. Each sentence you type feels more forced than the previous one.
No one’s going to read this, you think. So you stop.Read More