How Much Copy Should I Have On My Site?

It used to be that you could post anything and everything about your business on your site. Now you must make a strategic decision on what content is most relevant for your website, what you send out in your newsletter and/or blog, and what belongs in more targeted client inquiry materials.

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Kim WenselComment
Perfect As You Go

You’ve got to stop focusing on being busy and focus instead on being productive. It doesn’t matter if you’re spending your time doing something that doesn’t lead to a result (hint hint: consuming too much online content).

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Kim WenselComment
Success Isn't a Six-Figure Business

I'll admit it, though. I've caught myself on more than one occasion asking my husband to take my photo for a planned Instagram post or taking consult calls inside the rental while everyone else is poolside on vacation. And yet, what I'm seeing is that this is nowhere near the level of effort needed for an "empire" business.

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entrepreneurshipKim Wensel
3 Things to Know Before Hiring a Designer for Your Rebrand

I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.

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What's Branding?

Your brand is so much bigger than your logo. It’s bigger than your website. It’s bigger than the blog posts that you write. And it’s even bigger than the services or packages that you offer to your clients.

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brandingKim Wensel
How to Get Past Imposter Syndrome and Own Your Business Idea

Today's post comes from one of my amazing subscribers. Adriana from Argentina: I find it difficult to communicate my project without feeling like an imposter because of my lack of qualifications...and doing branding for my project that at the same time is going to be a novelty in itself.

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Kim Wensel Comments
Can My Clients Afford It?

Money is the scariest and most exciting part of running your own business. That’s why we get so hung up on the dollars and cents. Whenever we’re venturing into something new – whether it’s offering a new service or raising our prices for existing clients – we start to ask ourselves:

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Is Your Contact Form Turning Away Prospects?

Contact forms – or client inquiry forms – are one of the easiest things to post on your website. Squarespace and Wordpress have a one-click contact form builder. These things are so easy to include that we tend to give little thought to the strategy behind the form.

So we slap up a few questions that would be good to know when someone first reaches out. Things like…

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Why Writing For Your Business Feels So Damn Hard

You run to your computer, open up a new document and prepare to type. But you’re stuck. All of the words that were flowing before are gone. Each sentence you type feels more forced than the previous one. 

No one’s going to read this, you think. So you stop. 

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copywritingKim Wensel