We’ve all had those situations when we’re about to pitch something at a price we’ve never pitched. Or we have the client who we don’t think can afford our services but we really want to work with them. So at the last minute we lowball ourselves.Read More
Whether you’re an online business or brick and mortar, the words on your website are attracting and repelling prospective customers.
This is a good thing. In fact, professional copywriters do this on purpose.Read More
You run to your computer, open up a new document and prepare to type. But you’re stuck. All of the words that were flowing before are gone. Each sentence you type feels more forced than the previous one.
No one’s going to read this, you think. So you stop.Read More