Today's post comes from one of my amazing subscribers. Adriana from Argentina (doesn't that sound lovely?) writes:
I find it difficult to communicate my project without feeling like an imposter because of my lack of qualifications...and doing branding for my project that at the same time is going to be a novelty in itself.
I think it's a common problem that we have as entrepreneurs - How to "sell" and efficiently communicate yourself and your project when it's different than things you've worked on before.
MY FOUR TIPS TO AVOID IMPOSTER SYNDROME AND START MARKETING THE ISH OUT OF YOUR BUSINESS...
- Most people aren't paying close attention to what you're doing anyway
- There are many ways to become an expert
- Your customers don't have to be unable to do something for them to want to buy it from you
- Career and business pivots are natural and common
SEND ME YOUR QUESTIONS!
Have a question about figuring out what your client wants, branding your business, or messaging your offers? Comment below and I'll put together a video just for you!