Posts in branding
3 Things to Know Before Hiring a Designer for Your Rebrand

I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.

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What's Branding?

Your brand is so much bigger than your logo. It’s bigger than your website. It’s bigger than the blog posts that you write. And it’s even bigger than the services or packages that you offer to your clients.

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brandingKim Wensel
Why Marketing Yourself as a Generalist Will Never Work

I used to love calling myself a jack-of-all-trades. This, I thought, was a badge of honor. In my mind it signaled to others that man was I ever capable of doing EVERYTHING! Maybe it was because I started off my career in non-profits, where everyone is expected to be a bit counselor-office manager-fundraiser all rolled into one.

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4 Reasons You Aren't Branding Yourself

We all want to be wanted.

And it seems counter intuitive to narrow in on a specialty when you want to appeal to as many people as possible. This is the reason our services pages are three pages when they only need to be one. It's hard to force yourself to focus only on certain aspects of who you are when you know how much more you have to offer.

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