We’ve all had those situations when we’re about to pitch something at a price we’ve never pitched. Or we have the client who we don’t think can afford our services but we really want to work with them. So at the last minute we lowball ourselves.Read More
I'll admit it, though. I've caught myself on more than one occasion asking my husband to take my photo for a planned Instagram post or taking consult calls inside the rental while everyone else is poolside on vacation. And yet, what I'm seeing is that this is nowhere near the level of effort needed for an "empire" business.Read More
I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.Read More
We all want to feel like we have the big idea that no one else has thought of. Because obviously that's the spot most powerful business plans originate from.
But pause for a second and think about Uber, StitchFix, and Netflix.Read More
Contact forms – or client inquiry forms – are one of the easiest things to post on your website. Squarespace and Wordpress have a one-click contact form builder. These things are so easy to include that we tend to give little thought to the strategy behind the form.
So we slap up a few questions that would be good to know when someone first reaches out. Things like…Read More
You're meeting a friend of a friend for the first time. "Sally meet Aliya. Aliya meet Sally."
I'll throw down twenty bucks on the bet that the first question out of the gate is, "So what do you do?" Surprisingly people almost always fall into two categories:Read More