We’ve all had those situations when we’re about to pitch something at a price we’ve never pitched. Or we have the client who we don’t think can afford our services but we really want to work with them. So at the last minute we lowball ourselves.Read More
I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.Read More
Your brand is so much bigger than your logo. It’s bigger than your website. It’s bigger than the blog posts that you write. And it’s even bigger than the services or packages that you offer to your clients.Read More
You're meeting a friend of a friend for the first time. "Sally meet Aliya. Aliya meet Sally."
I'll throw down twenty bucks on the bet that the first question out of the gate is, "So what do you do?" Surprisingly people almost always fall into two categories:Read More
I used to love calling myself a jack-of-all-trades. This, I thought, was a badge of honor. In my mind it signaled to others that man was I ever capable of doing EVERYTHING! Maybe it was because I started off my career in non-profits, where everyone is expected to be a bit counselor-office manager-fundraiser all rolled into one.Read More
We all want to be wanted.
And it seems counter intuitive to narrow in on a specialty when you want to appeal to as many people as possible. This is the reason our services pages are three pages when they only need to be one. It's hard to force yourself to focus only on certain aspects of who you are when you know how much more you have to offer.Read More