We’ve all had those situations when we’re about to pitch something at a price we’ve never pitched. Or we have the client who we don’t think can afford our services but we really want to work with them. So at the last minute we lowball ourselves.Read More
I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.Read More
Money is the scariest and most exciting part of running your own business. That’s why we get so hung up on the dollars and cents. Whenever we’re venturing into something new – whether it’s offering a new service or raising our prices for existing clients – we start to ask ourselves:Read More
Answering these personal questions about your clients can be useful in particular instances.
But creating a persona named Lisa who loves to drink margaritas and just got engaged isn’t going to help you write copy that convinces her she needs to invest in your services.Read More