When you’re investing in a service you can expect 2 of 3 outcomes: fast, cheap, or good. It’s rare you’ll get all three. Here are your options…Read More
Now, as a busy adult, consuming books – hard copy, not audio or e-version – is one of my guiltiest pleasures. I can’t pass by a bookstore without making a purchase and my entire Amazon wish list is full of unread titles.Read More
Most people think the most straightforward way to book out is to reach more people.
The underlying assumption is that reaching more strangers will result in more conversions.Read More
It used to be that you could post anything and everything about your business on your site. Now you must make a strategic decision on what content is most relevant for your website, what you send out in your newsletter and/or blog, and what belongs in more targeted client inquiry materials.Read More
You’ve got to stop focusing on being busy and focus instead on being productive. It doesn’t matter if you’re spending your time doing something that doesn’t lead to a result (hint hint: consuming too much online content).Read More
We’ve all had those situations when we’re about to pitch something at a price we’ve never pitched. Or we have the client who we don’t think can afford our services but we really want to work with them. So at the last minute we lowball ourselves.Read More