building a signature brand
You’ve put in the work to get your business to where it is today. You’ve got revenue coming in the door and clients are phenomenally happy after working with you.
You feel confident selling your services. You’re pretty comfortable writing copy when needed. And you have a pulse, generally, on what’s working in your business and what’s not.
But it feels like you’ve hit a wall. Your income has plateaued and you know it’s time to go bigger.
To go bigger it’s going to take more than what it took to get you to this point. And that’s time, energy, and focus that you just don’t have while you’re still working to keep your business running smoothly.
DOES THIS SOUND FAMILIAR?
You’ve considered raising your rates but you haven’t because you aren’t sure clients will pay for it.
You’re taking on clients who aren’t the perfect fit just to fill your roster.
You want to offer something new but haven’t because you aren’t sure which idea to pursue.
Taking this next step feels a little intimidating because it’s different than what you’ve done before.
Unlike when you first started your business, you know you can no longer make assumptions about whether your ideal client can afford you or not, the reasons people are or aren’t hiring you, and how much clients really understand about what it takes to get the result they want.
You need proof that validates your intuition.
Maybe you’ve launched an ad campaign that didn’t bring in nearly the number of clients you expected.
Or perhaps you’re attracting too many prospects who are price-shopping. And every consult call you hold still feels like you have to work hard to convince your prospects that hiring you is the right decision.
Hustling like this is exhausting and definitely not sustainable.
It all comes back to growing without having to work harder.
MAKE YOUR BRAND STAND OUT AS THE ONLY LOGICAL SOLUTION.
How would it feel to have a strong reputation based on how your business stands out from what others are offering? No more blending in hoping to attract some attention, but really digging your heels in as the only person who delivers on the value you’re capable of providing.
What if you could maintain (or even decrease) your workload but grow your revenue because you finally feel confident to raise your rates?
Imagine saying to a prospect, “I don’t think we’re the right fit but I’m happy to recommend someone who is.” What a relief it would be to feel confident taking on clients who value what you provide and turning away those who are skeptical, demanding, or not ready for your services.
And think about launching your new package, program, or service knowing there’s a market ready and willing to invest in it.
ALL OF THIS IS POSSIBLE WITH THE RIGHT PARTNER.
I work with entrepreneurs who are doing it all in their business but are having trouble articulating the extraordinary value of their services.
I’ll help you uncover what your audience is looking for and understand their purchasing behavior, so you can spend less time guessing how to position your offers and more time inside the business that you love.
After working with me you will:
Feel reinvigorated to be in business because you’ve re-connected to the purpose behind your brand and reminded yourself of why your services matter so much.
Have a strong brand platform from which all future messages and visuals will flow, ensuring consistency and continuity in how your audience perceives you.
Understand who your audience considers to be your closest competitors, so that you can more specifically articulate what sets you apart from others.
Talk about the value of working with you in a way that resonates on a visceral level with your ideal clients.
Anticipate any price sensitivity or objections your prospects might have, and get past them in your copy and consults.
BUILDING A SIGNATURE BRAND INCLUDES:
Over the course of 6-8 weeks you’ll commit to diving in deep on your ideal customer, branding, and messaging. I’ll support you each step of the way with non-stop email access, strategy sessions, and concrete recommendations specific to your business and audience.
PHASE ONE: DISCOVERY
Idea Immersion: The very first thing I’ll do is immerse myself in your brand—from your website to your social media. I’ll familiarize myself with feedback you’ve already received from clients and challenges that you’re facing, so that we can jump right in to a productive working session together.
Brand Story Session: We’ll spend half a day together, in-person or over Skype, breaking down your brand’s story, who your ideal client is, and the process you go through working with them. Over the course of just a few hours we’ll set the framework for your brand’s messaging and draft key questions for market research.
Competitor Analysis: I’ll investigate your closest competition—how they’re positioning themselves, how they’re marketing, and what you’re doing differently—so that your copy and consultant candidly address all of the options that are available to your target market and highlight the results that they can get only by working with you.
Client Interviews: I’ll have structured (but not boring!) conversations 5-7 with some of your favorite clients, investigating what they were facing before they hired you, why they decided to work with you, and how their life or business is different now.
I’ll record the exact words they use to describe their needs and purchasing behavior, helping you to narrow in on their needs and feel confident and prepared to proactively address these in your marketing and consults.
PHASE TWO: APPLICATION
Brand Guide: Capturing all of the insights from the brand story session, competitor analysis, and client interviews, this guide will become your brand bible.
You’ll be able to easily access the recommended words, phrases, and content areas you should use in your marketing materials. You’ll be able to easily pass it off to any consultant you hire—from a graphic designer to a social media manager—helping them understand your business, brand, and target market.
PHASE THREE: IMPLEMENTATION
Content Development: Creating effective copy is about more than knowing your copy sells; it’s knowing that your copy sells to the right people.
I’ll refine your positioning statement and rewrite up to three pages of website copy that speaks to the unique value your audience is looking for. I’ll also coach you through the process so that you’re equipped to use the same messaging tactics in the future, to keep attracting clients far past our time together.
Personalized Client Survey: Learning about your clients and their needs is a process you’ll need to continue throughout the life of your business.
I’ll create a customized client feedback survey for you to use at the end of a client engagement that will provide you with intel on why your clients are hiring you, hesitations they had before hiring you, what difference your service made in their life or business, and what they would hire you for again in the future.
This information will provide you with the direction you need to tweak your offers, increase your prices, and introduce new services.
It’s time to grow strategically. You’ll get in touch with your audience on a deeper level, allowing you to meet your biggest business goals yet.
INVESTMENT: $7000, eight weeks
Interested in working with me? Here’s how to get started:
Step 1: Schedule a complimentary, no-obligation consult. You can do that right here.
Step 2: At the time of our scheduled consult, we’ll consult! We’ll use this opportunity to make sure we’re the perfect fit before you commit.
Step 3: Then we’ll get started! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or we aren’t the perfect fit, I’m happy to share other resources to help get you what you need.
HAVE QUESTIONS? Email me.