You have 1,001 ideas for what you could offer to your clients.
You’ve created packages based on what one or two clients have asked for. All sell but none sell well.
So you chase the next idea hoping it will produce a better result.
Or perhaps you’ve turned your attention to what others are offering thinking that’s what you need to sell to be successful.
It feels like all of these big business decisions you’re making are based on your gut and suggestions from others. But you’re left guessing what the most important people—your clients—want.
This guessing leaves you unsure about how to refine your offers, promote them, and turn them into best-sellers.
GET THE PROOF YOU'RE LOOKING FOR.
You wish you could see your brand from your audience’s perspective. It would be amazing to understand how they view you differently than (or the same as) they see your competitors.
You’re ready to figure out how to attract more of the right people who truly value the services you love offering.
And you’re excited to have validation that there are people out there looking for exactly what you have to offer.
CONNECT WITH YOUR IDEAL CLIENTS.
I help entrepreneurs at every stage—from start-ups to established business owners—better understand their prospective clients, competitors, and market for their services.
Using market research techniques I’ve refined over the past ten years, I can help you move from marketing your business on intuition to having a concrete understanding of what will make your brand and services appeal to your audience.
As a result of this program you will:
- Understand the journey your prospective clients take before they reach you, so that you can anticipate the motivations, fears, and excitement they’re experiencing at the moment they reach out to you.
- Detect anything that’s confusing about your brand messaging, allowing you to address these points and tweak them right away.
- Pinpoint the benefits customers see to working with you, which will serve as the foundation for all future sales copy.
- Learn why clients choose you over anyone else.
- Uncover the services your target market is ready and willing to invest in, giving you the guideposts you need in deciding what to offer next.
- Have ready-made testimonials, giving prospects the social proof they need to invest in your services.
CLIENT RESEARCH INCLUDES:
Strategy Call: We’ll start our work together with a 60-minute call discussing your business goals, current services, and ideal client (surprising, I think not).
We’ll investigate what’s been selling and what hasn’t and what you’d most like to learn from you customer base. I’ll use this information to shape my review of your existing feedback and to develop a client interview guide tailored to your business.
Prospective and Past Client Feedback Review: Regardless of whether you’ve been in business a year or a decade, the need for client feedback remains.
I’ll review information from those who have inquired about your services, feedback you’ve received from clients you’ve worked with, any findings you have from client surveys, and testimonials.
I’ll compile a set of trends from this feedback and recommendations to incorporate in your messaging and marketing that address key benefits to working with you and common questions your audience has when considering your services.
Client Interviews: I’ll provide you with a template to reach out to 3-4 of your past clients asking them to have a short call with me. No worries about whether they’ll say yes or not—I’ll help you decide on a great incentive for them to participate.
I’ll chat with these clients, investigating what they were facing before they hired you, why they decided to work with you, and how their life or business is different now.
I’ll record the exact words they use to describe their needs and purchasing behavior, helping you to narrow in on their needs and feel confident and prepared to proactively address these in your marketing and consults.
Brand Guide: Capturing all of the insights from our strategy call, client feedback review, and client interviews, this guide will become your brand bible.
You’ll be able to easily access the recommended words, phrases, and content areas you should use in your marketing materials. You’ll also be able to easily pass it off to anyone—from a graphic designer to a social media manager to a VA—helping them understand your business, brand, and target market.
Never again will you have to throw your idea out on Facebook in an attempt to conduct “market research.” You’ll have clear direction—straight from the source—on how to position your brand, market your offers, and draw in new customers.
INVESTMENT: $2400, one month
Interested in working with me? Here’s how to get started:
Step 1: Schedule a complimentary, no-obligation consult. You can do that right here.
Step 2: At the time of our scheduled consult, we’ll consult! We’ll use this opportunity to make sure we’re the perfect fit before you commit.
Step 3: Then we’ll get started! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or we aren’t the perfect fit, I’m happy to share other resources to help get you what you need.
HAVE QUESTIONS? Email me.