copy correction

copywriting to attract more ideal clients

You’ve done the heavy lifting to get your business to where it is now.

You’ve figured out the systems, built a solid website, and understand the importance of putting yourself out there.

But as your business has evolved, your messages have become disjointed.

You’ve introduced great offers but aren’t getting the response you expected.

Newsletters aren’t being opened and when you tell people what you do you often getting puzzled looks.

Is this you?

  • You’ve spent hours upon hours tweaking your website or trying out new marketing tactics.
  • You’ve downloaded e-courses and have a library full of freebies, but they haven’t made the difference you’re looking for.
  • You’ve shied away from sending people to your site because you aren’t proud of what’s there.
  • You’ve taken on clients that aren’t exactly the right fit, but they ended up paying the bills.

At the same time, the clients you have worked with have been floored with the impact you’ve made in their life or business.

But for some reason you’re having trouble communicating this with your prospects. It seems like your audience can’t quite grasp the value of working with you until they’ve experienced it firsthand.

You wonder if you’re just too close to your copy to see it like your prospects do.


What if attracting more of your ideal clients didn’t have to be such a puzzle?

You’re ready for the message you’re putting out in the world to be aligned with the vision you see for your business. 

And your audience deserves to know about all of the great things that can happen from working with you!

You want to feel proud talking about your business because the story you’re telling connects with your people in such a deep way.

It’s time for your website to become the marketing machine you know it should be. It just takes a few tweaks.


As a branding consultant, I help entrepreneurs just like you find their unique voice and talk about their services in a clear and consistent way.

I know the power of tailoring content to a specific audience. I’ve been doing it as a communications strategist for the better part of the last decade.

I’ve helped dozens of people develop personal and business brands that feel authentic and help them reach their career goals.

After working with me you’ll:

  • Rediscover your niche and understand how to use your copy to target the right people.
  • Feel confident in selling your services because you are clear on the unbelievable value your clients get from working with you.
  • Have more predictability in income because you’ll be attracting clients more steadily.
  • Enjoy the ease of working with people who value your time, trust your approach, and want to refer you to their friends.


Discovery Call: We’ll spend 60 minutes on the phone diving into the core of your business. I’ll help you reflect on your brand and we’ll explore your aspirations, your approach, and the process you take your clients through.

This is much more than “create a Pinterest board and fill it with things you think represent your brand.”

I’ll ask thoughtful questions that get to the core of why your business exists and what brings you to life. You’re guaranteed to come out with clarity about how you want your business to be seen in the world and what messaging it takes to get there.


Website Audit: I’ll review your website for consistency in messaging and areas for improvement, keeping a close eye on what makes your brand stand out and services valuable.

We’ll reconvene on a second 60-minute strategy call to review my main recommendations for improved messaging. We’ll walk through a document I’ve prepared that will show you where and how your copy and site set-up can be tweaked to speak to your audience in their language.


Copy Coaching: Coming out of our strategy call, you’ll be ready to rewrite your content. Over the course of two weeks, you’ll dive in writing and send me your revised copy.

I’ll provide you with two rounds of personalized reviews and edits. You’ll come out the other side with a client-centered website and a stronger understanding of how to approach content creation in the future.  


Positioning Statement: And finally, we’ll put an end to the struggle to explain your business.

I’ll craft a to-the-point positioning statement that covers what your business is, who it helps, and what problem it uniquely solves. You’ll finally be thrilled to answer the question, “So what do you do?”


It’s time to let your brand do the heavy lifting for you. With the right messaging, leads will come in faster and with less work. You’ll be able to market your services without worrying about sticker shock. And you’ll feel more confident than ever about the value you bring to your clients.


INVESTMENT: $1200, three weeks

Before I spoke with you about my project I had difficulty talking about it in a clear and concise way. I had no idea how to market myself or my idea or work, or even how those things were related or different. I had a sense of my audience, but now how to get them to care about me or what I have to say. I didn’t realize that knowing all of those things would impact the design and layout and imagery. Because we’re all people with varied interests and ideas, it was incredibly difficult for me to hone in on my niche but you seriously helped guide me there.
— Dara, 2018

Interested in working with me? Here’s how to get started:

Step 1: Schedule a complimentary, no-obligation consult. You can do that right here.

Step 2: At the time of our scheduled consult, we’ll consult! We’ll use this opportunity to make sure we’re the perfect fit before you commit.

Step 3: Then we’ll get started! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or we aren’t the perfect fit, I’m happy to share other resources to help get you what you need.