FAQ

You’ve got questions. I’ve got answers.

+ HOW DO I KNOW WHAT SERVICE IS RIGHT FOR ME?

If you:.

  • Are tired of spending so much time convincing your audience of your expertise and are ready for your website to do the heavy lifting for you;

  • Want to peek inside the minds of your customers to really understand what they’re looking for;

  • Appreciate the consistency of working with one person on brand strategy—from copy to visuals to proposals and pitching—rather than managing multiple people and timelines yourself; and

  • Are ready to uplevel your brand, but don’t have the time to fully step away from your business.

Then Chief Brand Officer is right for you.

If you:

  • Aren’t quite ready for a full brand refresh but still want to start attracting more of the right clients;

  • Are exhausted searching for advice on how to appeal to your target market;

  • Want personalized recommendations on how to frame yourself and your business as an expert; and

Have the time to devote to making changes yourself.

Then Brand Blueprint is right for you.


+ WHAT AM I LEFT WITH AT THE END OF OUR WORK TOGETHER?


+ CAN’T I JUST HIRE A GRAPHIC OR WEB DESIGNER TO DO THIS FOR ME?

Most likely, no. These creatives are wizards at making your visual identity—logo, colors, fonts—look great. But most don’t dig deep to find out what your specific clients need and what really makes them buy. When you hire a designer they expect you to come ready with your website mapped out, all of your copy written, and your visuals selected. If you don’t have the business or branding background (and time!) to guide them in this way, you risk pouring money into a brand that misses the tone, style, and story your customers need to hear to buy from you.


+ HOW MUCH TIME WILL I NEED TO DEDICATE TO THIS PROCESS?

+ ARE YOU ALSO A GRAPHIC DESIGNER?

+ CAN YOU RECOMMEND A GOOD DESIGNER?

+ WHEN’S THE BEST TIME TO DO THIS TYPE OF WORK?

+ I’M NOT SURE WHAT I NEED BUT I HAVE SOME QUESTIONS.