Ideal Customer Research
You’ve come so far in your business and—for the most part—you’ve gotten here by doing things on your own. Now you’re ready for the next phase.
That looks like: pivoting, reaching a new target market, or consistently meeting higher revenue goals.
You’re pretty clear on your niche and you’re confident in your ability to serve your clients. But you still find yourself stumbling over how to explain what you do and what they need in a succinct way.
You’ve put a lot of energy into creating amazing offers but—for some reason—they aren’t gaining traction like you hoped.
And you worry you’re missing out on sales because customers aren’t clear on what you specialize in and why it’s better than what anyone else offers.