market research and messaging for entrepreneurs

You’ve built a successful business on your own. Clients are coming your way and they’re phenomenally happy after working with you. You’re known in your field and have a strong network of other entrepreneurs.

But you’ve hit a wall when it comes to your pricing, brand, and marketing.

As your business has grown, your messages have become disjointed. As your ideas have exploded, your action has slowed – analysis paralysis is all too real. And you've found yourself customizing packages for clients even though you don't want to be known for those things, 'cause hey #incomegoals.

You wish you could raise your rates and know that people would hire you regardless.

It would be amazing to be able to be say, "I don't think we're the right fit but let me recommend someone who is."

And you're ready to take action on that business idea that you've been thinking about forever.

DO ANY OF THESE SOUND FAMILIAR?

  • You’ve launched ad campaigns and tested out new offers, but they didn’t gain traction like you imagined they would.

  • You’re exhausted from hustling to get prospects in the pipeline.

  • You’re frustrated that you’re attracting the wrong type of clients.

  • Each time you get on a consult call you find yourself having to convince clients way too hard to hire you.

It feels like you’re just maintaining at this point. Your revenue has plateaued and your list isn’t growing the way it once did. You want to go bigger.

But you’ve put in so much creative energy that you’ve been hesitant to make big shifts. You don’t want to start over. Building a business from scratch is something you feel like you shouldn’t have to do again. Plus, some things have been working! You want to build on those, not abandon them altogether.

You know you have what it takes to get to the next level in business, but it’s going to mean doing things differently than you’ve done them before. And that takes you out of your comfort zone.

You don’t want to make decisions anymore based solely on a hunch.

You just want proof that would back up your intuition. You’d love to have something tangible that could guide you in growing your business in a compelling and consistent way.

WORK WITH ME

I know it feels like the only way to make more money is to work harder. I've been there. What business owner hasn't? But this simply isn't true.

As a brand and marketing consultant I work with entrepreneurs who are trying to do it all. While revenue is coming in the door, they’re still hustling to fill their roster. I help them uncover exactly what their people are looking for so they can spend less time guessing what their ideal client will invest in and more time doing the work they love.

As a result of working with me, you will get:

  • Consistent and persuasive messaging across all of your platforms. No matter where prospects find you, they’ll quickly and easily understand the value you can bring to their lives, leaving them more ready to invest.
  • A fresh perspective on your offers. You’ll be able to speak to prospects about why your services are unique and are perfect for them.
  • A deep understanding of your target market. You’ll know what words they use to describe their challenges, desires, and questions. No more writing and re-writing copy that you hope will speak to your people.
  • Confidence in your pricing, packages, and plan. Because you’ll know exactly who you’re talking to and what they’re looking for, you’ll create more effective materials and have more conversations that convert.

It’s time to let your website and marketing do the heavy lifting for you. Leads will come in faster and with less work. You’ll raise your prices without worrying about sticker shock. And you’ll feel more confident than ever about the value you bring to your clients.

FROM CONVINCING TO CONVERTING

Just like you can’t be your own editor, you can’t see your own blind spots. In three steps I can help you identify your brand’s strengths and what it takes to get you to the next level.

1. COMPETITOR ANALYSIS

At this point in your business you’ve stopped comparing your business to others’. You’ve narrowed in on your niche and developed a business model that works for you. But whether or not you’re eyeing up your competition, your prospects are comparing you to everything else out there.

I’ll deliver an actionable report full of insights on your direct competitors, so that you can candidly speak to the options that your prospects have and highlight the results they can get only by working with you.

 

2. Past Client + Missed Opportunity Interviews

You feel like you know your audience pretty well. There’s no doubt you get amazing results for your clients and can point to numerous success stories. But you’re also aware that a lot of what you think about your clients is based on assumptions and educated guesses.

I’ll conduct in-depth conversations with some of your past clients and others who didn’t end up hiring you. I’ll record the exact words they use to describe their needs and purchasing behavior, leaving you confident in how to speak to your prospects every time.

 

3. MESSAGE REFRESH

You’ve built a solid website and understand the importance of your sales page, email marketing, and social media. But at this point you’re so close to your copy that you don’t see it like your prospects do. You’re worried the results of working with you are getting lost.

I’ll conduct an exhaustive audit of your site and marketing materials – both copy and visuals – and assess what’s working and what needs to shift for your business to grow. Using this information, I’ll deliver a copy correction guide that will outline specific, consistent language to use across your platforms that speaks to your target audience’s needs and desires.

 

let's talk about your needs.

work with kim wensel pattern of purpose

investment

Pick the service that works best for you or invest in the full package to transform your brand platform in just one month.

 One service of your choice: $2000

All three: $4500

Get started here.

 

 

 

Are you interested in working with me? Excellent! Here’s how to get started:

Step 1: Schedule a complimentary, no-obligation consult. You can do that right here

Step 2: At the time of our scheduled consult, we’ll consult! We’ll use this opportunity to make sure we’re the perfect fit before you commit.

Step 3: Then we’ll get started! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or we aren’t the perfect fit, I’m happy to share other resources to help get you what you need.

HAVE QUESTIONS? Email me.

brand strategy entrepreneurs