brand strategist for entrepreneurs and business owners

You’ve come a long way since you first started your business. Your revenue has grown, you’ve developed a loyal customer base, and you’re doing work the you love.

As you’ve been busy building it all, ideas are coming to you faster than you can take action on them.

Maybe you’ve changed your packages. Or you might be serving a new audience altogether.

Bottom line: as your business has evolved, your messaging has become saturated. It’s no longer clear who you’re for and what you’re best at.

When you meet customers in person, they’re excited to hire you! Deep down they know they can trust you.

But when they find you online, they just don’t get the same vibe.

What if:

  • You knew how you were being compared to your competitors?

  • Customers read the words on your website and felt immediately like you were reading their mind?

  • Consults were easy because people got on the phone already wanting to hire you?

One thing’s for sure, you don’t have the time to figure out how to do all this on your own.

Do any of these sound familiar?

You’re embarrassed to admit it, but you know your online presence feels outdated.

You’ve put a lot of energy into creating amazing offers but—for some reason—they aren’t selling out like you hoped.

You worry you’re missing out on sales because customers aren’t clear on what you specialize in and why it’s better than what anyone else offers.

You want to offer something new or pivot, but you’re too worried about it being a flop.


The good news is you’re not alone. What you’re experiencing is normal when you’re transitioning from a self-made business to a signature brand.

I’m Kim and I work with the most talented business ownersjust like youwho have hit a roadblock trying to grow.

brand strategist for entrepreneurs and small businesses

My clients’ customers rave about their skills but still refer to them as a “hidden gem.” I help them build a brand that matches their reputation so they can attract more people who value their time, trust their expertise, and are willing to pay what they’re worth. 


Imagine having confidence like this…

  • You know exactly what customers are looking for and what they’re thinking when they decide to purchase.

  • You have a page full of testimonials—doing the convincing for you.

  • You no longer fear pricing your work for what it’s worth.

  • Your website matches the top shelf status that you want to be known for.

  • You’ve got proof that what you’re creating will sell.

  • You finally understand what you’re best at and see the amazing potential your business has to be successful.

Running a business that creativity and financially fulfills you is within reach. All you need is the right partner to help you start making the progress that you already know is possible.

Working with me means growing your business faster with less confusion.

You’ll make customers feel heard because you understand what they need. To do this requires style, tone, and story, not just appealing images. Images set the tone, but words sell.

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 brand refresh

Here’s how the magic happens…

1. BUSINESS DEEP DIVE

  • Brand audit: Before our first meeting, I’ll discover your brand with a fresh set of eyes. Working across all of your brand touch points—from your website to your marketing materials—I’ll get a sense of how your business is showing up for prospective customers.

  • Kick-off session: We’ll spend 2-3 hours together in our first meeting exploring the vision you hold for your business. We’ll uncover your brand story, explore what’s working and what’s not, and set intentional goals for growth.

2. IDEAL CUSTOMER RESEARCH

  • Online reviews + existing client feedback: Taking in everything customers are already saying about you will set the tone for the questions I’ll explore deeper in customer interviews and form the basis for your ideal customer profile.

  • Customer interviews: With your permission, I’ll have conversations with 4-6 past clients, understanding how they found you, why they chose to work with you, and what sets you apart from others.

  • Competitor and pricing analysis: Turning my attention outside of your business, I’ll gauge where you stand in the broader marketplace, how you relate to your competitors, and how your customer experience stands out.  

  • Insights and recommendations presentation: You’ll start to see your business differently as I read through the exact words clients use to describe your value and why they wouldn’t choose anyone else. I’ll categorize the dozens of pages of “aha’s” I captured to this point and deliver recommendations that will set the creative direction for your brand refresh.

3. CREATIVE ROADMAP

  • Positioning statement: No more fumbling over how to describe your business. I’ll create an easy-to-say elevator pitch that includes exactly what’s needed to grab your customers’ attention.

  • Ideal customer profile: You’ll see what your most ideal clients have in common and you’ll have a comprehensive set of quotes, motivations, challenges, and desires expressed during the interviews so you can attract more of them in the future.

  • Packaged testimonials: What’s the point of doing all the customer research if you can’t use the quotes? I’ll gain permission to use your favorite quotes and package them for maximum sales impact.

  • Copy review: I’ll thoroughly review all of the copy on your site and make recommendations on what to change, add, or even take away so that you’re speaking directly to your audience in a way that lets them know you understand them and can serve them best.

  • Brand story guide: Capturing the most important details from the business deep dive and ideal customer research, this guide will become your brand bible. You’ll be able to easily access the recommended keywords, phrases, and content areas you should use in your marketing materials and be able to pass it off to any consultant you hire—from a graphic designer to a social media manager—helping them understand your business, brand, and target market.

The brand story guide will also contain a bonus section on recommended website layout and functionality so you can implement on your own or when you’re ready with partners.

Working with me is like the difference between stock photography and a custom photoshoot. When you choose stock you may look good, but it won’t make you stand out above the rest.

You’ll be more clear on your messages, direction and feel energized! You’ll know why people chose you over the competition and the difference you’re making in their lives. More importantly, you’ll learn how to use this information to get more of the right, high-paying clients.

INVESTMENT: $8000, 2 months

Payable in two installments of $4,000 at the beginning of each month.

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ADD ON: FULL REBRAND

All of the work you’ve done up to this point with the Brand Refresh will effortlessly flow into giving your business and brand a visual update that you’ll love.

You can DIY that work or you can choose to make it easier on yourself—a whole lot easier!

When you hire me to put your rebrand plan into action, you’ll get a final product 2-4 times faster than if you go it alone or try to hire out for each step that’s needed.

Included in the rebrand is a full visual identity and logo design, five-page optimized website, copywriting for your whole site, selection of your creative freelance team, AND project management by me ensuring you launch with ease and on time!

There are so many action items to get done that I’m listing them here so you can see what’s included in the rebrand process.

  • Selection of a copywriter, graphic designer and web designer that fit your specific style and vibe

  • Creative direction in line with your brand strategy

  • Comprehensive project management, so you only need to be involved at critical decision points

  • Copywriting across your website

    • About page

    • Sales pages

    • Home page

    • Brand collateral

    • Calls to actions

    • Opt-in landing page

  • Visual identity and logo design

    • Inspiration board to guide the look and feel of your new brand

    • 3 design concepts to choose from

    • Primary and secondary logos

    • Brand Style Guide outlining how to use logo variations, brand identity items, fonts, colors and more.

    • All final files and variations (web and print ready)

    • Brand collateral, which may include:

      • Social media graphics, business card, note card, letterhead, envelope, downloadable pdf price list, label, or sticker

  • Web design

    • Design of up to a five-page website

    • Domain and email set up

    • Site mapping - helps Google find your site and use built-in SEO

    • Development on SquareSpace or WordPress platforms

    • Web and mobile compatible

    • Photo selection

    • Social media integration

    • Newsletter subscribe form connected to your email provider

    • Tutorial on how to maintain and use your new website

    • Launch support - direction on how and when to introduce your new brand to the world for the greatest impact

Just think if you had to provide all of the direction, files, and copy to a designer on your own! Luckily, you don’t.

Hiring me to implement your rebrand is a great way to uplevel and make sure everything you gained from the refresh package gets put into action.

Your website will become the marketing machine you know it should be, which will leave you spending less time convincing prospects and more time converting them.

You know it’s time to go big, so what are you waiting for?

INVESTMENT: $8000-11,000*, 2 months

*Depends on level of customization and deliverables needed.

NOTE: Purchase both the Brand Refresh + Rebrand at once and receive a $1000 discount off your total.


Interested in working with me? Here’s how to get started:

Step 1: Schedule a complimentary, no-obligation consult. You can do that right here.

Step 2: Quick Questions. After you select a time to speak in the scheduler, I’ll email you with a few questions for you to answer. These are great because your answers will help me make sure you get the most out of your time when we speak.

Step 3: At the time of our scheduled consult, we’ll consult! We’ll use this opportunity to make sure we’re the perfect fit before you commit.

Step 4: Then we’ll get started! If you decide to work with me, I’ll tell you the exact steps for getting started. If you decide not to work with me or we aren’t the perfect fit, I’m happy to share other resources to help get you what you need.

HAVE QUESTIONS? Email me.

<< FAQ >>

How much time will I need to dedicate to this effort for it to happen in only two to four months?



I know you’ve heard it to be true, but rebranding doesn’t have to take six months of endless headaches. After our kick-off session, you can expect to spend about an hour per week answering emails and check-ins from me. This is great because the feeling of overwhelm and indecision that can come with going it alone on this kind of project will all be taken care of by me. I’ll prioritize the actions you need to take and guide you through each step of the process, so that you’re left feeling informed but not overwhelmed.


What’s the benefit of doing this all at the same time?



You work with one person (me). This means no need to explain your vision to multiple people and praying it’ll all fit together. Because my approach overlaps business strategy, customer research and visual identity, I’ll protect you from the drain of having to hire and manage each piece separately. You’ll save money in the long run because your brand will make your business for years to come.


Can’t I just hire a graphic designer or a website guru to do this for me?



Yes, you sure can. But here’s the deal. I love my graphic designers and web developers but honestly, brand strategy and messaging isn’t their area of expertise. These creatives are wizards at making your visual identity—logo, colors, font, site—look good but they don’t have the resources to dig deep to find out what your specific clients need and what really makes them buy. They’re also depending on you to provide all of the strategy, copy, photos, and creative direction to make your brand pop. If you don’t have the business or branding background and time set aside to guide them in this way, you risk pouring money into a rebrand that misses the tone, style, and story your customers need to hear to buy from you.


Are you also a graphic designer?

No. while I have a keen eye for style, I find the perfect graphic designers, copywriters and web designers just for you. I vet and hire them for your specific projects. You don’t have to worry about if you’re getting the right people on board because I take care of all of that. It feels like the most perfect marketing team has shown up on your doorstep with everything you need to make your business glow.


Yes. Finding a great designer is included in the Rebrand service I offer. The designer I find for you will be based on the kind of business you have and the kind of style you’re looking to have.

Can you recommend a good designer?


Not ready for all of this work yet but have some questions…

Great, I’d be happy to talk! I offer “Pick My Brain” sessions where we can talk through what the best options are for you at this point in your business, unpack why you’re having challenges reaching clients, or how to get useful feedback from your customers. The investment for this 60-minute working session is $300 and can be booked by emailing me at kim@patternofpurpose.com.


When’s the best time to do this kind of work?

If you’ve been in business for at least a year and you have a solid understanding of what you’re selling, hiring me is a perfect idea. It’s the right time to do this kind of work if you can see that your business isn’t growing as fast as you’d like, if you’re pivoting in your approach, or your brand no longer speaks to what you do.