You want to show up online the same way you do in person.

Your business has come so far, and—for the most part—you’ve gotten here on your own. Your customers have been blown away by their results and you’re ready for the next phase of growth. 

But you get the feeling you’re missing out on new sales because people don’t quite understand what you do…or they can’t make it past the sticker shock.

You’ve reasoned that it’s about where you’re located, what you cost, or how many years you’ve been in business. But deep down, you know that your message isn’t hitting the mark.

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You’re ready to:

  • Show up as high end,

  • Stand out in a crowded market, and 

  • Feel more confident in how your brand looks and sounds.

But before jumping into a rebrand, building a new website, or hiring marketing support you’ve got to build a platform that sets the overall direction for your brand. 

That’s where I come in. 



writer. researcher. strategist.


Imagine eavesdropping on a conversation your most loyal customer is having with a friend as she talks about your business.

What is she saying? How does her friend react? Do you even have a clue?

Most of us are too close to our businesses to think about them creatively. Because while P&Ls are sexy and all, they keep us in the weeds. 

We’re missing out on what makes us unique and spending too much time mimicking what others are doing, hoping it will bring us the same results.

At the end of the day, what matters most are the things that make your customers click “buy now.” And you can’t pinpoint those things by guessing. You’ve got to go straight to the source.

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Less convincing, more converting.

My approach to modern brand building is rooted in the interplay between words and images. Because while images attract, words sell.

I’m professionally trained in the psychology behind marketing (read my story), which means I understand what motivates people do the things they do. 

If I can get people to stop smoking and wear condoms, I can get them to invest in your services. 

It’s not about flowery language or fancy funnels or LOOOOONG sales pages. It’s about understanding your customers’ deepest desires and positioning your brand as the only logical solution. 

Through a blend of business strategy and market research, I’ll help you figure out the message your brand needs to convey attract more of the right leads online.