Pattern of Purpose
is a creative studio.
We build websites for
I t took a while to get that succinct with the intro. Even though we’ve helped dozens of people craft their own one-liners, trying to explain the breadth of our work has proven to be a challenge (the cobbler’s kids never have shoes, right?). Over the past six years we’ve helped start ups, universities, professionals in transition, and small businesses position and sell themselves through their websites, marketing campaigns, and bios.
In 2022 we decided to trade in what we were good at to focus on what we’re best at: helping people weave the threads of who they are into what they do for work.
We’re a small firm, by design, prioritizing deep relationships and specializing in three areas.
Presence is a guided 6-week experience taking the guesswork out of how to share who you are, what you care about, and what you’re capable of. Learn from Kim about personal branding principles, select a website template specifically built for people (not products), and elevate your online platform with font, color, and photo pairings that feel like you.
In the marketplace, the best pitch wins, even if it doesn’t represent the best product, person, or solution available. Our messaging and communications services help you make sense of what’s in your head, simplify your north star, and share it in a way that’s captivating and compelling. Hourly consulting, VIP days, and retainers available on a limited basis.
Sometimes we need to step away from the day-to-day grind to reconnect with who we are and what we want out of life and work. Combining nature, nourishment, and connection, our small group retreats offer you the gift of rest and replenishment to move in the direction of your boldest desires.
In a world dictated by scrolling and short attention spans, Kim Wensel is known for her ability to see people clearly and put words to their gifts. For 15 years she’s focused on the humanity of work, documenting and sharing stories that foster connection, evolution, and resilience. Prior to entrepreneurship, she served as a program officer and strategic fundraiser for nonprofits and international development organizations. She holds a Master in Public Health and Master of Social Work from the University of Michigan and Bachelor of Arts in Communication from Virginia Tech.
Kelsey Mace is a public relations professional who has worked in the beauty, lifestyle, fashion, parenting, sports, business, and crypto industries. She has secured coverage for her clients at TODAY.com, CNN Business, The Wall Street Journal, Forbes, Business Insider, Fortune, CNBC, Money.com, KatieCouric.com, PureWow, HuffPost, WIRED, and Beauty Independent, among others.
In a world dictated by scrolling and short attention spans, Kim Wensel is known for her ability to see people clearly. She’s an expert in positioning and storytelling, helping consumer-facing brands and individuals understand how they relate to other people’s desires and unmet needs. For 15 years she’s focused on the humanity of work, documenting and sharing stories that display connection, evolution, and resilience.
Prior to entrepreneurship Kim was a communications officer and fundraiser for various nonprofits in global development, women’s health, and asylum. She’s supported teams across the U.S., Nigeria, and Kenya as well as clients in 13 countries. Kim received her MPH and MSW from the University of Michigan and BA in Communication from Virginia Tech.