We’ve all had those situations when we’re about to pitch something at a price we’ve never pitched. Or we have the client who we don’t think can afford our services but we really want to work with them. So at the last minute we lowball ourselves.Read More
Whether you’re an online business or brick and mortar, the words on your website are attracting and repelling prospective customers.
This is a good thing. In fact, professional copywriters do this on purpose.Read More
I'll admit it, though. I've caught myself on more than one occasion asking my husband to take my photo for a planned Instagram post or taking consult calls inside the rental while everyone else is poolside on vacation. And yet, what I'm seeing is that this is nowhere near the level of effort needed for an "empire" business.Read More
I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.Read More
We all want to feel like we have the big idea that no one else has thought of. Because obviously that's the spot most powerful business plans originate from.
But pause for a second and think about Uber, StitchFix, and Netflix.Read More
Your brand is so much bigger than your logo. It’s bigger than your website. It’s bigger than the blog posts that you write. And it’s even bigger than the services or packages that you offer to your clients.Read More