What Most Copywriters Get Wrong About Finding Your Brand Voice
10 Things I Wish I Knew When Starting My Business
We all want to stand out. And in a world dominated by the internet, you can’t rely on just having great interpersonal skills. The words on your site have to exude a personality of their own.
That causes a problem for many business owners. Because not everyone loves to write.
3 Things to Know Before Hiring a Designer for Your Rebrand
We’ve all had those situations when we’re about to pitch something at a price we’ve never pitched. Or we have the client who we don’t think can afford our services but we really want to work with them. So at the last minute we lowball ourselves.
I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.
Are You Making this Mistake When Introducing Yourself?
Your brand is so much bigger than your logo. It’s bigger than your website. It’s bigger than the blog posts that you write. And it’s even bigger than the services or packages that you offer to your clients.
Why Marketing Yourself as a Generalist Will Never Work
You're meeting a friend of a friend for the first time. "Sally meet Aliya. Aliya meet Sally."
I'll throw down twenty bucks on the bet that the first question out of the gate is, "So what do you do?" Surprisingly people almost always fall into two categories:
I used to love calling myself a jack-of-all-trades. This, I thought, was a badge of honor. In my mind it signaled to others that man was I ever capable of doing EVERYTHING! Maybe it was because I started off my career in non-profits, where everyone is expected to be a bit counselor-office manager-fundraiser all rolled into one.