Posts in branding
What Most Copywriters Get Wrong About Finding Your Brand Voice

We all want to stand out. And in a world dominated by the internet, you can’t rely on just having great interpersonal skills. The words on your site have to exude a personality of their own.

That causes a problem for many business owners. Because not everyone loves to write.

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3 Things to Know Before Hiring a Designer for Your Rebrand

I see a lot of entrepreneurs jump into a rebrand when something isn’t working in their business. And I’ve seen a lot of entrepreneurs also go through the rebrand process with a designer and come out the other side still as confused about their approach as before.

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What's Branding?

Your brand is so much bigger than your logo. It’s bigger than your website. It’s bigger than the blog posts that you write. And it’s even bigger than the services or packages that you offer to your clients.

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brandingKim Wensel
Why Marketing Yourself as a Generalist Will Never Work

I used to love calling myself a jack-of-all-trades. This, I thought, was a badge of honor. In my mind it signaled to others that man was I ever capable of doing EVERYTHING! Maybe it was because I started off my career in non-profits, where everyone is expected to be a bit counselor-office manager-fundraiser all rolled into one.

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