Hayadi is a luxury salon and haircare product line based outside of Washington, DC. When they reached out, they had plans for new channels of product distribution and wanted to attract stylists and customers to the salon. But they were struggling with a lack of consistency among their two websites, their marketing materials and messages, and their customer experience.
I developed a custom brand strategy based on team goals, multiple customer interviews, and an exhaustive review of the market.
From there, I wrote new copy for their site and materials and created new stylist bios that humanized the business and set the tone for their modern brand.
Partnering with Mighty Within for a creative rebrand, we developed a new visual identity, including logo; product packaging; lookbook; pricing guide; thank you card; and e-commerce website.