#12: Ideal Client Avatar 2.0

If you’re speaking to everyone, you’re speaking to no one. That’s why we create client avatars. We give them names, talk about where they like to shop and whether they’re married, have kids or pets...or both. But we fail to include the most important information in these profiles - that which will help guide our content and convert visitors into customers.

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#10: My Other Life as an Employee

What should you do when you don’t love the concept your designer has created? How much feedback is too much? And what happens when you’re having trouble separating your preferences from what’s best for your audience? These are just a few of the areas on which Emily Baird shares her knowledge with us.

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Kim WenselComment
#09: Choosing the Right Designer

What should you do when you don’t love the concept your designer has created? How much feedback is too much? And what happens when you’re having trouble separating your preferences from what’s best for your audience? These are just a few of the areas on which Emily Baird shares her knowledge with us.

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Kim WenselComment