#15: Increasing Traffic Through SEO

Many people are talking about SEO but few break down what you should expect from your efforts. [Hint: you’re in it for the long-game.] My guest, Meg Casebolt, joins me for part two of our conversation about how you can intentionally create content that increases your search rankings and drives people to you based on your expertise.

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#12: Ideal Client Avatar 2.0

If you’re speaking to everyone, you’re speaking to no one. That’s why we create client avatars. We give them names, talk about where they like to shop and whether they’re married, have kids or pets...or both. But we fail to include the most important information in these profiles - that which will help guide our content and convert visitors into customers.

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