#25: What is a Brand Strategist?

 
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A lot of people have tried to convince me to change my job title. From “that doesn’t cover everything you do” to “business coach is more recognized,” I’ve heard it all. Tune in to see why I stood my ground and what’s behind this amorphous title.


Most people I’ve worked with didn’t really know HOW we were going to do the work. They just knew I could help them get to where they wanted to go. I came in somewhere between them saying, I know what I want to say but I can’t say it” and “my brand doesn’t reflect my value.” 

This episode is dedicated to explaining what I do as a brand strategist, how I’ve structured my offers to serve my clients best, and getting comfortable with having a business that doesn’t look like everyone else’s. 

On this solocast I talk about:

  • How I’m navigating a season of change;

  • What I’m investing in for my business to grow;

  • Struggles and doubts with pricing;

  • How a brand strategist can help business owners;

  • Why most people don’t realize they have a brand messaging problem; and

  • How I track feedback from my clients.

RESOURCES + MENTIONS

Back to Business Retreat

Goal Digger Podcast Episode 285: Paycheck Strategies to Copy as an Entrepreneur

Catherine Zack

Episode 18 with Dara Murray: Better Client Surveys

FOLLOW + CONNECT

IG: Pattern of Purpose

LinkedIn: Kim Wensel

FB: Beyond the Mood Board

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