Posts tagged Podcasts for Business Women
#12: Ideal Client Avatar 2.0

If you’re speaking to everyone, you’re speaking to no one. That’s why we create client avatars. We give them names, talk about where they like to shop and whether they’re married, have kids or pets...or both. But we fail to include the most important information in these profiles - that which will help guide our content and convert visitors into customers.

Read More