Nicole Williams

Personal branding beyond LinkedIn

Visit the Website
The Top Line:

Bestselling author and career spokesperson, Nicole Williams first hired Pattern of Purpose to support her legacy work, the ELLA WORKS Foundation. While building her philanthropic footprint, she also realized the need to refine her own public profile in a way that brought legitimacy to the nonprofit’s approach. Seeking a platform beyond her LinkedIn page, we partnered to communicate her professional accomplishments and areas of expertise.

Nicole Says...

“Kim has this wonderfully covert way of eliciting information that you didn’t even realize was there. Working with her feels effortless as she’s highly skilled at bringing the very best of you to the table.”

The Bottom Line:

While she advanced her next entrepreneurial pursuit behind the scenes, I helped Nicole conceptualize a photoshoot, career profile, and standalone site, designed by We Are Branch, that showcased the broad applications of her 25+ years of media, business, and brand leadership. Returning after a sabbatical spent raising her young family, having an updated digital presence helped her reintroduce her experience and orient her network to her current endeavors. In the months that followed her launch, Nicole secured conversations with Fortune 500 companies and was featured on the Today Show.


Catch Your Eye?

Receive project highlights and inspiration, right to your inbox.