Back to Business Retreat
 

Remember as a kid the excitement that filled the air every September as the new school year arrived?

With it came a chance for a fresh start and reinvention.

 Though we’re adults now, we’re still affected by the magnetic energy in the air. There’s something significant about marking the end of summer and setting our intentions for the year ahead.

That’s why I created the Back to Business Retreat.

 
female entrepreneur retreat
 

This intimate mastermind retreat is for solopreneur service-based business owners who are craving in-person connection and a break from their day-to-day obligations. 

We’ll focus on the connection between your personal brand and your business brand. Because, as a solopreneur, business is pretty personal. You’ll (re)define who you are, what you do, and how you want to show up in the world. 

 

It’s designed to give you the content and community you need to refresh your brand and take action on those big business ideas that have been swirling in your head. I want to help you end the year strong and plant the seeds for massive success in 2020.

 

But it’s also meant to be a vacation. Because I know you’ve been working hard.

 

Located in Virginia wine country on the Shenandoah River, The Retreat at Cool Spring is the most instagrammable and restorative environment you could imagine to inspire your brand’s image and message. 

Four days, three nights in luxury accommodations, all food and drink included. No need to worry about unexpected costs or missing out. All you need to do is show up.

 

Capped at 10 participants, you’ll get the benefits from a mastermind while also taking advantage of the diversity of businesses represented. This will get you out of your industry bubble and give you new perspective on your business and brand. 

 

We’ll have Catherine Zack of The Daily Vinyasa on site to guide us through intention setting, yoga, and setting and cultivating a daily practice to increase your creativity. 

 

And unlike most conferences you’ve been to, we’re building in time to take action on your ideas.

Because there’s nothing more disappointing than building momentum only to lose it once you’re back in the daily grind. 

 

This is the space where you can talk business for real – finances, fears, and flops. But you’ll also celebrate your wins. And you’ll laugh. There will be lots of laughs.

 

In addition to the room, board, and personalized content, you’ll also have the opportunity to sign up for a mini brand photo shoot onsite with Steph Zangeneh Azam of Mighty Within

 

This is the event that will take your brand to the next level. And who knows, you might just meet your business soul mate. 

 

There are only six beds available, so grab your spot today.


 WHAT’S INCLUDED //

  • 4 days, 3 nights luxury accommodations 

  • Private rooms for rest and relaxation

  • 3 breakfasts, 2 lunches, 2 dinners*

  • Cooking class and catered dinner by private chef

  • Winery and brewery outing**

  • Intention setting and yoga with Catherine of The Daily Vinyasa

  • Mini brand photoshoot with Steph of Mighty Within

  • Private FB group

  • Mastermind sessions to implement ideas

  • 1:1 coaching with Kim of Pattern of Purpose

  • Workshop sessions on:

    • Cultivating a daily self-care practice

    • Defining your niche and refining your pitch

    • Knowing and speaking to your customer 

    • Designing a brand that looks and feels like you

 

*All dietary restrictions accommodated 

** Nibbles on winery/brewery outing are included, alcohol is not

female business owners retreat

TENTATIVE SCHEDULE //

Wednesday, September 11:

5:00 – 7:00pm: Arrival

7:30pm: Welcome + intention setting

7:45pm: Cocktail and hors d'oeuvres mixer

 

Thursday, September 12:

8:00am: Breakfast

8:30am: Nature Walk

9:15am: Morning pages

9:30am: Workshop session one

11:00am: Break

11:15am: Workshop session two

12:45pm: Lunch

1:30pm: Rotating Sessions: Brand photoshoots with Steph + Daily Practice Consulting with Catherine + Message Coaching with Kim

5:00pm: Free time

7:15pm: Cooking lesson + dinner with private chef 

9:00pm: Fireside chat

 

Friday, September 13:

8:00am: Breakfast

9:00am: Yoga

10:15am: Workshop session three

11:30am: Break

11:45am: Workshop session four

1:00pm: Lunch

2:00pm: Mastermind

4:00pm: Free time

5:30pm: Dirt Farm Brewery and/or Bluemont Vineyard

8:15pm: Dinner

 

Saturday, September 14:

8:00am: Breakfast

9:00am: Action planning

10:00am: Celebration send-off

11:00am: Depart

 INVESTMENT //

34264895-814f-4bf7-8695-5dd7bec99347.f10.jpg

Private King Suite - 1 available

May be shared by two attendees for $1125/person

INVESTMENT: $2000

private queen room

Private Queen Room - 2 available

INVESTMENT: $1750

 

Private Double Room - 1 available

INVESTMENT: $1500

private double room

Single Bed, Shared Room - 2 available

INVESTMENT: $1250

single bed shared room

DAY PASSES:

Local but can’t attend the whole retreat? Day passes are available for Thursday and Friday (brand photoshoots + dinner excluded)

INVESTMENT: $400

YOUR HOST //

 
Kim%2BWensel%2Bhost

Kim Wensel

Kim is a brand storyteller and CEO of Pattern of Purpose where she helps small business owners tell their story, present their services as high-end, and attract more customers online

She’s also the host of Beyond the Mood Board, a podcast for small business owners, where she interviews top designers and creatives on all the things they wish clients knew about building a brand but have never told them to their face.

Outside “the office” she can be found knee-deep in markers and diapers. Kim and her husband reside in her home state of Virginia with their toddler, preschooler, and rescue pup.

SPECIAL GUESTS //

Steph+Zangeneh+Azam+brand+design

Steph Zangeneh Azam

Steph is the owner of Mighty Within, a one-gal creative studio designing electric brands and websites along with vibrant photography. She has a sincere appreciation for things of the past that are well made and will stand the test of time: Danish modern furniture, film photography, and listening to records. She loves her cats, riding her vintage motorcycles, and crime podcasts. Her go-to style: turquoise rings + dirty boots + WILD hair. Most weekends you’ll find her sharing Instagram stories of her California adventures with her husband Alex in their vintage convertible.

catherine+zack+the+daily+vinyasa

Catherine Zack

Catherine is a mama, wife, day dreamer, writer, poet, space holder, recovered corporate lawyer, cultivator of creative daily living, and teacher of what she’s still trying to learn everyday: how to pay attention, how to be still, how to slow down, how to be. She owns The Daily Vinyasa where she seamlessly weaves the daily practice of yoga and meditations into everyday life.

 
 

SECURE YOUR SPOT //

 

If you’re interested in attending, please apply below:

Name *
Name
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FREQUENTLY ASKED QUESTIONS

How long will tickets be on sale?

Tickets will be available from May 14, 2019 until they’re sold out. With only six beds available, I expect the spots to fill quickly.


Where will the retreat be located?

The retreat will be held at the Retreat at Cool Spring in Bluemont, Virginia. Bluemont is located on the Shenandoah River, 50 miles west of Washington, DC. 


What’s the closest airport?

Dulles International Airport (IAD) is the most convenient airport to fly in/out of. It’s a major hub for most airlines and is located 30 miles from the retreat venue.


Do I need a car?

You won’t need a car while at the retreat. If you’re flying in from out of town you can either Uber to the venue or use the private FB group for retreat attendees to arrange shared transportation with others.


What do I need to bring?

You’ll want to bring your laptop, a notebook, and any other materials that will help you define direction for your business and brand. That might mean draft notes you’ve been taking or examples of the style, feel, or vibe you’d like your brand to exude.


What should I wear?

Plan to dress comfortably but in something that makes you feel confident as a business owner. Jeans are fine, dresses cool, and anything else that makes you feel most boss. We do ask that you reserve your pajamas for breakfast, the fireside chat, and overnight only.

You’ll have the opportunity to partake in a nature walk, so pack a pair of outdoor-friendly shoes if you’re so inclined. And yoga is included in the schedule, so be sure to bring those yoga pants!

Please note that weather in Virginia in September is still quite warm during the day, but can dip into the 50s and 60s at night.


What are the mini brand photoshoots that are included with the cost of attendance? 

Imagery contributes so much to the overall feel of your brand. Recognizing that, we wanted to make sure you could have updated photos of you to represent your brand. 

Each attendee will have the opportunity to sign up for a 30-45 minute mini brand photo shoot with Steph of Mighty Within. You’ll have the opportunity to stage these shoots, so please bring anything from home that would “paint the picture” of you and the work you do with your customers. 

We’ll send out more information on how to prepare for these sessions in advance of the retrea


Can you accommodate my dietary needs?

Yes, we will collect a food preferences survey before the event to make sure all of the meals are friendly to attendee dietary needs and cravings!


Do I need to bring my own bottle of wine?

No need for that! Just let us know white and red and we’ll stock up. And there will be plenty of coffee, tea, water, sparkling beverages, and custom cocktails on tap for the week as well!


I have more questions. Who should I contact?

Reach out to Kim at kim@patternofpurpose.com.