CREATE A BRAND THAT FEELS MORE LIKE YOU.
Your business is unlike anyone else’s.
But you can’t put your finger on exactly what it is that makes you, you.
It’s hard to get perspective because you’re so close to your ideas.
You’ve got a sense of what makes your business unique. Is that why customers choose you? Or is it something else?
You could guess.
Or you could work with me.
My signature process is built around customer and market research.
By understanding how your customers describe their needs, you’ll be able to easily connect what you do with exactly what they need.
This is the foundation of messaging that has prospects scrolling furiously, nodding their heads, and asking, “How do I sign up?”
LET’S WORK TOGETHER
All engagements begin with Brand Strategy. This will establish your brand personality and direction BEFORE you invest (time or money) in a new website, logo, or launch. From there, brand story copywriting and rebrand consulting can be added and customized to your specific needs.
1. BRAND STRATEGY
I’ll help you define your special sauce, explore who your audience is comparing you to, and understand – ultimately – how to get more customers to choose you.
Website + materials audit
Customer + market research
Price + packaging recommendations
Key brand differentiators + niche
Brand voice keywords + phrases
Creative brief outlining message + visual recommendations
2. BRAND STORY
People don’t buy from vanilla brands. So if you know what you want to say, but you’re having trouble saying it, I’ll write website copy that looks, feels, and sounds like you.
Homepage + 3 pages of website copy
Calls to action
Attention-grabbing header text
Marketing content strategy
Elevator speech + sales pitch coaching
3. REBRAND CONSULTING
If you’re ready to go all in, I can help you choose a designer and guide you through the rebrand process. This is an intentional approach that will pay off for years to come.
Creative strategy consulting calls
On-brand graphic + photo recommendations
Marketing + launch support
Rebrand project management (optional)
INVESTMENT STARTS AT $2500
You’ll be left with this…
Pages full of information on what your customers are looking for and the words they use to describe their needs.
A clear understanding of how your ideal client makes purchasing decisions and what they’re looking for next.
A list of the reasons why your customers choose you over your competitors.
Complete confidence selling your services because your online image reflects the reputation you want.
Messaging that positions you at the top of your industry.
More predictability in income because you’re attracting the right clients regularly.
Clients who value your time, trust your approach, and want to refer you to all their friends.
More time doing the work you love.
I’ve been able to update my sales copy to dig into the thing my clients love about me AND I’ve raised my prices.
— LEESA KLICH, BLOGGING EXPERT + HEALTH WRITER —