Balancing Motherhood and a Business

I’ve been a mom almost as long as I’ve been an entrepreneur. What that means is I never really learned to balance the two roles. It’s like everything new hit me at once, like a sand storm.

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Kim WenselComment
This Type of Business Will Always Struggle to Scale

Because I didn’t have start-up resources, I did—and still do—most of the administrative and operations tasks myself. I wrote all my content, learned how to build and maintain my website, and kept the books.

This DIY method allowed me to show up online as a legitimate business owner without going into debt, keeping all of the profits in the business or in my pocket.

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Kim WenselComment
Asking for Testimonials is Just Like Applying to College

My first job was a college admissions advisor. I spent four months out of the year on the road recruiting students. Then four months cooped up in my studio apartment reading 75 applications a day. The remainder of the year was a mix between trying to get accepted students to say yes and prepping for a new cycle of applicants.

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Kim WenselComment
What Most Copywriters Get Wrong About Finding Your Brand Voice

We all want to stand out. And in a world dominated by the internet, you can’t rely on just having great interpersonal skills. The words on your site have to exude a personality of their own.

That causes a problem for many business owners. Because not everyone loves to write.

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Kim WenselComment
Why It's So Hard to Write Your Own Copy

On this particular day my scrolling came to a halt when I saw a fellow business owner pose a question to a private group I’m part of.

When it comes to communicating how great you are at what you do, where do you struggle most?

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Kim WenselComment
The Difference Between a Coach and a Consultant

What I learned from this experience is that before you invest, you should deeply investigate which option is best for you based on what you’re looking to get out of the experience. Understanding the differences between business coaches and consultants is the first place to start.

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Kim WenselComment